Founding offer — first 10 customers start at $395/mo — first year (reg. $695) Only a few spots left Claim your spot →
Built for plumbing · HVAC · electrical

Stop losing jobs
to missed calls.

An AI receptionist built only for the trades. It answers every call, tells a burst pipe from a Tuesday quote, and books the job — 24 hours a day.

Hear it handle a real call
Listen to Booply answer, qualify, and book a job 0:00 / 2:23
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The problem

Every missed call
is a job walking
straight to your
competitor.

01

You're on the job, not the phone

HVAC techs, plumbers, and contractors can't answer calls while they're crawling under a house or wiring a panel. Those calls don't wait — they hang up and call the next guy.

02

Voicemail doesn't book jobs

67% of callers hang up when they hit voicemail. They don't leave a message. They're already Googling your competitor. Your number one sales tool just failed silently.

03

After-hours means zero coverage

Emergencies happen at 10 PM. Weekend calls pile up unanswered. By Monday morning, those customers have already found someone who picked up — and they're booked solid.

The average contractor misses 40% of their inbound calls.

At just $350 average job value, missing 10 calls a week means you're leaving $7,000+ on the table every single month — not counting repeat customers and referrals.

$0
Lost per month (est.)
Why the trades are different

Not every call is an emergency.
Some of them really are.

A receptionist that treats all three of these the same will cost you either a customer or a callback at 3am. Booply knows the difference before it ever picks up.

Wake the owner now
  • "I smell gas"
  • Sewage backing up into the house
  • Sparking panel or burning smell
  • Water pouring through the ceiling
Calls your cell. Texts you the address.
Same-day dispatch
  • No AC and it's 98° out
  • No heat, freezing tonight
  • Water heater leaking
  • Elderly customer, no heat
Books the first open slot today.
Book it normally
  • Quote on a new water heater
  • Annual maintenance
  • Dripping faucet
  • Wants an estimate
Books it. Texts a confirmation.
Every other AI receptionist has to be taught this. Ours ships knowing it.

The general-purpose platforms serve dentists, lawyers, vets, and contractors off the same blank slate — whoever set yours up had to think of every one of these scenarios and write the rules themselves. We only do plumbing, HVAC, and electrical. This is built in, tested, and tuned before your agent takes its first call.

There's a better way to run your phones.
The solution

Your business, on
the phone 24/7 —
automatically.

1

We build your custom agent

We spend time learning your business — your services, pricing, service area, scheduling preferences, and how you like to talk to customers. Then we build an AI voice agent that sounds and responds exactly like a trained member of your team.

🎙️ Custom voice & scripts per business
2

Every call answered, every job booked

Your agent picks up on the first ring — day or night. It greets callers by your company name, asks the right qualifying questions, checks your availability in real time, and books the appointment directly into your calendar.

📅 Books directly into your existing calendar
Northside HVAC & Heating (612) 555-0148
Minutes this period
412 / 800 min
89
Calls answered
41
Jobs booked
17
After-hours saved
2:14 PMToday
(612) 555-0182
Booked
1:02 AMToday
(612) 555-0119
After-hours
3

Booked jobs land right in your calendar

Every appointment your agent books drops straight into the calendar or CRM you already use — Jobber, ServiceTitan, Google Calendar, or Outlook — so you just show up to the job. And whenever you want to see what your agent's been up to, your dashboard shows every call, recording, and transcript.

📅 Syncs with the tools you already run on
New appointment added via Booply
2:00PM
AC Repair — Mike S.
4821 Oak Lane, Allen TX · (469) 555-0142
Booked
Works with
JJobber STServiceTitan Google Calendar Outlook and more

Before vs. after Booply

Without booply
📵 Calls go to voicemail while you're on a job
🌙 After-hours calls are just lost
📋 Manual scheduling, missed follow-ups
💸 Leads go cold and call competitors
🤷 No idea how many calls you're missing
😓 Weekend & holiday coverage = you, personally
VS
With booply
📞 Every call answered on the first ring
🌙 24/7 coverage including nights & weekends
📅 Appointments auto-booked into your calendar
🎯 Leads qualified and converted on the spot
📝 Every call recorded & transcribed automatically
😌 You focus on the work — the phones handle themselves
⚡ Founding customer offer · first 10 only

Lock in $695 $395/mo — for your first year.

We're a new company building our first wave of success stories, so our first 10 customers lock in the founding base rate (plans start here) for a full year, plus $0 setup. As we grow and prices rise, your starting rate stays put for your first 12 months.

🔒

Starts at $395/mo — locked for year one

Founding customers keep this starting rate for a full year — a $300/mo saving on your base every month through year one, even as our standard price climbs.

🎁

$1,500 $0 implementation

We waive the full $1,500 implementation & setup fee for founding customers — the complete custom build (voice, scripts, configuration) at zero upfront cost.

🤝

Direct founder access

Work hands-on with us to fine-tune your agent. You're not a ticket number — you're helping shape the product.

Matt Fellows, founder of Booply
4 yearsinside the phone companies
Why I built this

I watched small shops get handed the leftovers.

I spent four years in telecom — three at AT&T, then a year at Verizon setting up call flow infrastructure for small businesses. Routing, after-hours rules, overflow, what happens when nobody picks up.

I saw a lot of those setups. The same thing broke every time: the system could route a call, but it couldn't understand one. If nobody answered, it went to voicemail. That was the whole safety net.

The enterprise accounts had rooms full of people to catch what the system couldn't. A three-truck plumbing shop had a voicemail box and a prayer.

That's the gap. Not routing — understanding. AI can finally answer the call, figure out what the person actually needs, and know whether it can wait until Tuesday. So I built it for the shops that never got the good version.

Matt Fellows
Founder, Booply · Plano, TX
Pricing

One simple plan.
Built to pay for itself.

Every contractor gets the same powerful agent. Start with what you need and add features as you grow — it's all one combined monthly bill.

Founding offer
Core
Everything a busy contractor needs to never miss a call again.
$695/moFounding price
$395/ month
🔒 First-year rate locked for founding customers
📞 800 minutes included (~400 calls) · then just $0.25/min
  • ✓ Custom AI voice agent, built for your business
  • ✓ Answers your calls 24/7 — nights & weekends
  • ✓ Real-time appointment booking
  • ✓ Instant lead alerts texted to you the moment a call comes in
  • ✓ Customer confirmation texts when an appointment is booked
  • ◷ Appointment reminders & dropped-call text-back Coming soon
  • ✓ Bilingual — answers in English & Spanish
  • ✓ Spam & robocall screening built in
  • ◷ Automatic post-job review requests Coming soon
  • ✓ Call recording & full transcripts
  • ✓ Works with your current phone number
  • ✓ $0 setup fee + $1,500 implementation waived for founding customers
Try the agent free →
One flat rate. Everything included.

Spanish, spam screening, lead alerts, and confirmation texts are all built into your $395 — no à-la-carte menu, no feature paywalls. Reminders and review requests are landing shortly, and founding customers get them free the day they ship. The only extras are getting your line set up.

Required
  • Dedicated phone line Local $20/mo · toll-free $25/mo $20–25/mo
  • Carrier registration A2P One-time — required by carriers to text your leads $49 once
Optional
  • CRM / calendar sync ServiceTitan · Jobber · Housecall Pro · setup waived $149/mo
Typical all-in $415/mo

That's $395 + a local line. Plus a one-time $49 to get set up — and that's it.

💡 One water heater install pays for four months. Miss a single after-hours emergency and you've lost more than a year of Booply.

The honest answer

Why we're not $99.

You'll find AI receptionists for a third of our price. For a dentist with one appointment type, they work fine. Here's where they stop working.

Incoming call · 11:42 PM
"My pilot light's out and I've got a newborn in the house."
The $99 agent
Takes a message. Sends it to your inbox. You read it at 7am.
Job lost by morning
vs
Booply
Flags it as no-heat with an infant. Gets the address. Calls your cell and texts you the details.
You're on the truck in 10 minutes

The cheap platforms build your agent by scanning your website and generating it automatically. Nobody in the trades ever reviews the result. Whoever set it up had to think of every scenario like this one — and write the rule themselves.

We build yours by hand. Your services, your pricing, your service area, your dispatch rules, which calls wake you at 2am and which ones wait until Tuesday. Then we test it, tune it, and stand behind it. When something's wrong you talk to the person who built it, not a support form.

“ One mishandled emergency costs more than a year of the difference.
FAQ

Questions contractors actually ask.

Will my customers know it's an AI?

Most won't, and we don't recommend hiding it. Your agent opens with something like "Thanks for calling Miller Plumbing, this is Sam." It sounds natural, it doesn't do phone trees, and it never puts anyone on hold. What matters to your caller is that somebody picked up and got them on the schedule — which beats voicemail every single time.

What happens on a real emergency?

It recognizes it, gets the address and callback number, tells the caller help is coming, then calls your cell and texts you the details. You define what counts as an emergency for your shop during setup — gas smell, no heat below a certain temperature, sewage, sparking panels, whatever your rules are. It won't sit on it until morning.

Do I keep my current number?

Yes. You keep your number and forward calls to Booply — all the time, after hours, or only when you don't pick up. Your customers see no change. You also get a dedicated Booply line ($20/mo local, $25 toll-free) that the agent uses for texting.

How long until it's answering my phone?

About one to two weeks. That's not us being slow — it's us building your agent by hand and waiting on carrier approval so we can legally text your customers. You pay the one-time $49 registration up front, and your $395/mo doesn't start until the day your agent goes live. You never pay for a month you didn't use.

What if it gets something wrong?

You tell us and we fix it — usually same day. Every call is recorded and transcribed in your dashboard, so you can hear exactly what happened rather than guess. You're not filing a ticket into a queue; you're talking to the person who built your agent.

What happens if I go over 800 minutes?

Additional minutes are $0.25 each, billed on your next invoice — never a surprise mid-month charge. Your dashboard shows minutes accruing in real time. For most one-to-three truck shops, 800 minutes is roughly 400 calls a month, which is more than enough.

Does it speak Spanish?

Yes, included at no extra cost. It detects the language and switches automatically, then gives you the transcript in English.

Am I locked into a contract?

No. Month to month, cancel any time. Founding customers keep their $395 rate for a full year even after it goes up to $695.

Can it book straight into my scheduling software?

Yes. We'll set you up with a booking calendar at no cost, or connect it to what you already run — ServiceTitan, Jobber, Housecall Pro and similar are $149/mo with the integration work included.

TRY IT
Ready to stop losing jobs?

Hear it for
yourself in
60 seconds.

Tell us a few details and we'll set up an agent for your business — then email you a number so you can call and test it live.

Booply now

📧 Your demo number is above — give it a call to meet your agent. We'll follow up by email shortly.

$0 setup fee for founding customers · Live in 1–2 weeks · Cancel anytime

💳 You don't pay monthly until you're live
🔧 We handle all setup
🎯 Built for your business
📞 Works with your current number
Call or text us (478) 266-3918